What is this?

The internets are filled with guides, podcasts, videos, courses and more from gurus on how to launch e-commerce companies and build brands.

However, the vast majority are published by people who have (or claim to have) already done it and made it.

I found myself in the unique spot of just starting out and wanted to document the journey. My goal here will be to document the steps I’m taking in near real time to create a brand from thin air and build it.

Needless to say, success is not a certainty and at this point feels like it is probably not even likely but there is that hope that has me super energized for the work ahead.

If there are specific questions or topics you’d like me to dig into, please let me know and I’ll do my best to address them.

Cheers and best of luck,